The 6ixcast

E20 - Your Brand Is Your Business: Strategy, Insights, & Modern Marketing Challenges - Ashley Konson

Explore the Power of Branding with Award-Winning Educator, Marketing Professor, and Brand Expert Ashley Konson!

🔑 What you’ll learn:
✅ Why "Your Brand Is Your Business" – exploring branding as a core business strategy, not just a marketing function.
✅ Theoretical deep dive: Kotler’s customer-centric approach vs. Ehrenberg-Bass’s empirical science of branding, including mental availability, physical availability, and the 95-5 heuristic.
✅ The Double Jeopardy Law and why growth requires penetration, even for ultra-luxury brands.
✅ Tackling modern marketing challenges: Balancing short-term ROI with long-term brand equity in an AI-driven digital landscape.
✅ Is the traditional marketing funnel outdated? How to focus on customers not yet in the market for sustained growth.

Whether you’re an entrepreneur, marketer, or curious professional, this episode is a masterclass on building lasting brand value in today’s competitive ecosystem. 

🎧 Tune in now! This episode may redefine how you think about your brand.

Catch more episodes of The 6ixcast here:
Spotify ➔ https://tinyurl.com/4z6jntwm

Follow Ashley Konson on LinkedIn ➔ /ashleykonson

Follow Waruna:
Instagram ➔ /warunak17   
X ➔ /WKulawansha  
LinkedIn ➔   /warunakulawansha  

Follow 6IXSENSES:
Instagram ➔   /6ixsensesdx    
X  ➔ /6ixsensesdx  
LinkedIn ➔ /6ixsenses    
Facebook ➔ /6ixsenses    

What’s keeping your business from growing?
Contact us for a quick 15-minute free consultation! https://6ixsenses.com/lets-connect/

 

E18: AI and Trust: Enhancing Trust in Business Transactions with AI

Chandra and Ashish, the CEO and CGO of Voicera, joined Waruna for a virtual fireside chat to explore how AI can embody sincerity and emotional intelligence.
We discussed the role of trust in technology, challenges in global leadership, and the delicate balance between speed and perfection in product development. 

Catch more episodes of The 6ixcast here:
Spotify ➔ https://tinyurl.com/4z6jntwm

Follow Ashish and Chandra on LinkedIn ➔ 
https://www.linkedin.com/in/chandradekeyser/
https://www.linkedin.com/in/ashishmalpani/

Follow Waruna:
Instagram ➔ https://www.instagram.com/warunak17/ 
X ➔ https://x.com/WKulawansha  
LinkedIn ➔ https://www.linkedin.com/in/warunakulawansha/

Follow 6IXSENSES:
Instagram ➔ https://www.instagram.com/6ixsensesdx/  
X  ➔ https://x.com/6ixsensesdx  
LinkedIn ➔ https://www.linkedin.com/company/6ixsenses/  
Facebook ➔ https://www.facebook.com/6IXSENSES  

What’s keeping your business from growing?
Contact us for a quick 15-minute free consultation! https://6ixsenses.com/lets-connect/

YouTube Link: https://youtu.be/hCgenFAUx90

E17: From Tech Bytes to Culinary Bites: Are Businesses effectively adopting AI & digital innovation?

6IXCAST returns with a new podcast featuring Brandon Johnson, a technology visionary and digital product management expert. In this episode, we discuss how successful businesses have been in integrating AI and digital strategies into their operations and what awaits. Tune in to learn how to effectively navigate in an AI-driven world, all through the lens of a technology leader who’s also a culinary enthusiast!

Navigating the Path to Purpose, Resilience, and Professional Success

In this enlightening conversation, Waruna Kulawansha from 6IXSENSES sat down with Shay Nulman from Mantaro to delve deep into the topics of finding one's true purpose through personal reflection in the pursuit of professional goals, the importance of building emotional resilience in today's disruptive environment, and the intriguing influence of our upbringing on the journey to success. If you're eager to enhance your career and cultivate resilience, this is a must-watch! 🎥 #TruePurpose #EmotionalResilience #careersuccess

EP12 - The entrepreneurial mindset_ Why it is worth taking the risk - Subodha S - CEO of Sharpline

Welcome to 6IXCAST, the podcast where we explore the world of entrepreneurship and business with top experts in their field. In this episode, we dive deep into the topic of "The Entrepreneurial Mindset: Why it is Worth Taking the Risk?" as we sit down with the Founder & CEO of Sharpline Mechanical and the CEO of 6IXSENSES. Join us as we discuss the challenges and rewards of starting and running a business, the importance of taking calculated risks, and the mindset required for success. If you're an aspiring entrepreneur or business leader, you won't want to miss this episode of 6IXCAST! Tune in now! Catch more episodes of The 6ixcast here:

Follow Subodha Senevirathne:

Instagram ➔ https://www.instagram.com/subodha.a.s/

Twitter ➔ https://twitter.com/SuboSenevi

LinkedIn ➔ https://www.linkedin.com/in/subodha-s...

 

Follow Waruna:

Instagram ➔ https://www.instagram.com/warunak17/

Twitter ➔ https://twitter.com/WKulawansha

LinkedIn ➔ https://www.linkedin.com/in/warunakul...

 

Follow 6IXSENSES:

Instagram ➔ https://www.instagram.com/6ixsensesdx

Twitter ➔ https://twitter.com/6ixsensesdx

LinkedIn ➔ https://www.linkedin.com/company/6ixs...

Facebook ➔ https://www.facebook.com/6IXSENSES

What’s keeping your business from growing? Contact us for a quick 15-minute free consultation! https://6ixsenses.com/lets-connect/

EP11 - Navigating the evolving Social Media landscape - Aleem Visram - Founder, Transform Financial

CEO of 6IXSENSES Waruna Kulawansha sits with Aleem Visram -Founder, Transform Financial. They discuss a range of topics related to the dynamic social media age, and Aleem shares his strategies for staying ahead of the curve. They dive deep into the new post-pandemic trends in social media, emerging apps among Gen Z, user-generated content, and how to position a social media strategy with a business’ brand strategy. Aleem also shares his thoughts on today's mainstream events in the social media realm.

E10 - You’ve likely been looking at your brand all wrong - Mike Magnacca - VP of Marketing, Corl

CEO of 6IXSENSES, Waruna Kulawansha chatting with Mike Magnacca - VP of Marketing, Corl, on the definition of brand, the role of user perception and the difference between the product and service-based brands and how technology influences it. Mike also speaks about starting your brand journey and the importance of a clear value proposition and the customer experience. 

E09 - Predictions, regulations and the economic implications of Fintech and Blockchain - Dom Braun, CEO of Lykke Business

Waruna and Kithmini from 6IXSENSES are chatting with Dom Braun, CEO of Lykke Business on predictions, regulations and the economic implications of Fintech and Blockchain. 

E08 - Startup Funding, Govt. Grants, Research credits - Naren Balakrishnan - Partner, Grant Thornton

Description: Naren Balakrishnan Partner at Grant Thornton LLP discussing startup and VC funding, government grants, research and tax credits available for the Canadian startups with Waruna Kulawansha (CEO of 6IXSENSES) and Kithmini Palihapitiya (Director of Marketing & Communication of 6IXSENSES)

#07 Women, Entrepreneurship & Innovation Trends with Roshni Wijayasinha (Founder of Prosh Marketing)

Roshni is discussing entrepreneurship, female business leadership being a member of the visible minority, the differences between start-up cultures between Toronto and the US, rebounding small-medium businesses post-COVID, bringing ideas to life and many insightful topics with Waruna Kulawansha (CEO of 6IXSENSES) and Kithmini Palihapitiya (Director of Marketing & Communication of 6IXSENSES)