E10 - You’ve likely been looking at your brand all wrong - Mike Magnacca - VP of Marketing, Corl

CEO of 6IXSENSES, Waruna Kulawansha chatting with Mike Magnacca - VP of Marketing, Corl, on the definition of brand, the role of user perception and the difference between the product and service-based brands and how technology influences it. Mike also speaks about starting your brand journey and the importance of a clear value proposition and the customer experience.