E20 - Your Brand Is Your Business: Strategy, Insights, & Modern Marketing Challenges - Ashley Konson

Explore the Power of Branding with Award-Winning Educator, Marketing Professor, and Brand Expert Ashley Konson!

🔑 What you’ll learn:
✅ Why "Your Brand Is Your Business" – exploring branding as a core business strategy, not just a marketing function.
✅ Theoretical deep dive: Kotler’s customer-centric approach vs. Ehrenberg-Bass’s empirical science of branding, including mental availability, physical availability, and the 95-5 heuristic.
✅ The Double Jeopardy Law and why growth requires penetration, even for ultra-luxury brands.
✅ Tackling modern marketing challenges: Balancing short-term ROI with long-term brand equity in an AI-driven digital landscape.
✅ Is the traditional marketing funnel outdated? How to focus on customers not yet in the market for sustained growth.

Whether you’re an entrepreneur, marketer, or curious professional, this episode is a masterclass on building lasting brand value in today’s competitive ecosystem. 

🎧 Tune in now! This episode may redefine how you think about your brand.

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What’s keeping your business from growing?
Contact us for a quick 15-minute free consultation! https://6ixsenses.com/lets-connect/